I communicate tricky subjects in an easy to understand, accessible way.
And if the subject’s not that tricky?
I create compelling content that users will actually read, and not just scroll through.
What I do
Blogs and articles
Never underestimate the impact of an engaging, well-researched blog or article. I’ve written tonnes of ‘em for tonnes of brands, including Aviva, Rough Guides, and CIMA.
Web content
Websites should sound like they’re written by a human, for humans. Simple, right? Funnily enough, though, not many brands manage it. And that’s where I come in.
Email copywriting
A good marketing email is hard to get right. But it’s one of my specialities, thanks to my former role managing email marketing for a global travel brand (yep, I got a few free holidays).
Interviews & case studies
I love chatting to people - I’m so lucky I get to call it part of my job! You can trust me to put people at ease and turn the conversation into an accurate, engaging write-up that fulfils your engagement objectives.
What my clients say
Trustworthy and capable
“Emma is an extremely trustworthy and capable pair of hands. I’ve been extremely impressed with her ability to transform complex legal information and practice updates from interviews and turn this into accessible, readable, and compelling articles.”
Simon Berney-Edwards, CEO, Expert Witness Institute
Self-sufficient
“Emma completed a project re-writing all the key pages of our membership body website. She has got under the skin of the topics, conducted her own research and been really self-sufficient in creating very clear, straightforward website copy - exactly what we needed.”
Emma Crosby, Head of Marketing, Chartered Governance Institute
Highly professional
“Emma is a talented writer who is able to make complicated or corporate material engaging and accessible. She's highly professional and can be trusted to create high quality content to deadline.”
Sarah Lewis, Content Marketing, Aviva
