I communicate tricky subjects in an easy to understand, accessible way.
And if the subject’s not that tricky?
I create compelling content that users will actually read, and not just scroll through.
What I do
Blogs and articles
Never underestimate the impact of an engaging, well-researched blog or article. I’ve written tonnes of ‘em for tonnes of brands, including Aviva, Rough Guides, and CIMA.
Web content
Websites should sound like they’re written by a human, for humans. Simple, right? Funnily enough, though, not many brands manage it. And that’s where I come in.
Email copywriting
A good marketing email is hard to get right. But it’s one of my specialities, thanks to my former role managing email marketing for a global travel brand (yep, I got a few free holidays).
What my clients say
Highly Professional
“Emma is a talented writer who is able to make complicated or corporate material engaging and accessible. She's highly professional and can be trusted to create high quality content to deadline.”
Sarah Lewis, Content Marketing Manager, Aviva
Immensely Personable
“Emma is immensely personable, reliable and professional, great eye for detail, able to find the sweet spot in a brief and create everything from natural, conversational copy to clear, on-point functional copy. I can't thank her enough for the work she did for us, and highly recommend her services.”
Nichol Callaghan, Head of Digital Marketing, Discover the World
Technical skills
“I commissioned Emma to support Rough Guides on implementing their SEO content strategy. Having worked with Emma prior to this, I knew that she was a very capable travel writer but this project proved just how high her technical skill is. I look forward to working with Emma again on future projects!”
Stephanie Mitchell, Content Strategist
